Three-way partnership with Norwich City FC, Bidstack and BADU Sports

As you may have seen already, here at Badu we are always looking for something new and exciting to get involved in to give our community the best opportunities. So now, with great pleasure we can announce that we are involved in a three-way alliance with Bidstack and Norwich City FC.
This partnership will focus on creating life-changing opportunities for young people from the most deprived backgrounds. This alliance will allow young people to have the opportunity to attend, train and learn about the workings of a professional football club. Alongside this our Badu logo will proudly feature on the home and third kit of Norwich FC.

Nana Badu, BADU Sports founder and CEO said, “We are absolutely overjoyed to be working with Bidstack and Norwich City football club. It will mean great things for BADU Sports and the community. We have always strived for the very best access and knowledge to develop and empower and this alliance will help realise this for our young people and their families whom we serve. This sends such a strong message about our joint partnership and commitment to bridging the gap of inequality of access and knowledge. The world has experienced challenging times and I am proud that together we have created a roadmap for change.”

James Draper, Bidstack founder and CEO said, “Seeing the work Badu Sports and the Community Sports Foundation have put into furthering the opportunities and lives of local underrepresented people in East London and Norfolk respectively, and given our relationship with Norwich City Football Club – it feels incredible for our team and supporters of Bidstack to bring two organisations together, with this partnership.”

“We work tirelessly to ensure that our companies’ existence benefits those who we come into contact with, and this activation sits well with our values – and enables us to say ‘thank you’ to the two communities and the one club – who transformed our company. Thank you to our friends at Norwich City – and to Nana and his team, I’m hoping this will be a transformational partnership for many young lives.”

Ben Tunnell, Norwich City Football Club’s Head of Commercial said, “We are absolutely delighted to welcome Bidstack back to the Club’s partnership portfolio and first-team shirt. It has been to the joy of everyone at Carrow Road seeing the growth of Bidstack since our first partnership in 2016,  knowing how important our partnership was for Bidstack in becoming the world’s leading in-game advertising agency.’

“Bidstack gifting the bulk of the Partnership rights to BADU Sports, and presenting Norwich City the opportunity to be a part of their story is remarkable. We cannot wait to get started with Nana Badu and his team and look forward to creating some unforgettable experiences and memories.”’ 

This is a great moment for all involved and we look forward to what is to come and to keep you all updated! 

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