That Moment When 2020 Review

“That Moment When…” is an initiative organised and run by BADU to make the festive period enjoyable for the most vulnerable and at-risk families within the local community. Throughout December 2020 we ran “That Moment When…” for our third consecutive year, providing families with festive hampers. As you know 2020 was a year like no other, and as a result we knew we had to give back to as many families as we could, and finish the year on a positive note!

For many of the families we work with there are many barriers and struggles such as; social isolation, food poverty, financial relief, mental health, removing barriers, single parent families struggling with work and childcare, social challenges and loss of jobs. All of which have been heightened due to the pandemic. Families with children on free school meals in particular had been hit hard by school closures as children were now missing a consistent meal from school and families were now struggling to provide an extra meal.

This initiative aimed to bring families together and reduce worry over the festive period. Providing families with festive hampers containing culturally specific food items, gifts for the children and parents/carers, family activities. This year we were able to gift brand new Team Sky children’s bikes to families facing extreme difficulties.  

This year, “That Moment When…” supported families from 25 schools, 19 of which are local Hackney schools. We also took 53 referrals from other organisations. Overall allowing 234 family referrals supporting 322 adults and 485 children. 182 of these families were of BAME decent. A large proportion of the families we supported through “That Moment When…” were from wards within Hackney which have some of the highest rates of deprivation compared to other wards and London boroughs.

This initiative would have been impossible without the young people, staff, drivers and volunteers who gave their time to contribute despite being in the midst of a global pandemic. We are proud to have been able to help so many families in a year like no other.

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